Color readings
When reading this papers I found out that it is hard to say anything about colors. The different studies is contradicting each other. This was something that I was pretty clear beforehand but I will still try to get something out of them.
I will first start with which color that attracts most attention.
Nilgün Camgöz, Cengiz Yener, Dilek Güvenç writes in Effects of hue, saturation, and brightness: Part 2: Attention that “In some studies, red was suspected to be the hue attracting the most attention. Humphrey noted that red was the most common colour signal in nature.” This creates the idea that when I need to attract more attention I will tone my project into more red part of the color wheel. Also “Thus, red advances, creating the illusion that red objects are closer than they actually are.” is a added bonus that people will be more aware of the wall and that maybe something needs to be taken care of. They also writes about that brightness and saturation has the greatest role in attracting attention. Combining these to would probably create a nice attraction to the wall. They also writes that the “the red, magenta range (30%) and the yellow-green, green, cyan range (45%) in the colour circle attract the most attention” and that animating between thoose two when it is needed to create attention would be preferable and when having a lower state of emergency “Blue (9%), the non-colours of
white (6%) and black (4%), yellow (3%) and purple (3%)attract attention the least on any background colour viewed” would be the main colors. They also talks about that gender, age and location didn’t matter for their result of how people perceive colors.
Which color that creates a different emotions is the next thing.
Banu Manav writes in Color-emotion associations and color preferences: A case study for residences that there is a lot of connections between different colors and different emotions.
“The majority of the
responses indicated that the feelings of enjoyment, cheerfulness,
and warmness were attained to the color samples of pink
and yellow (No. 16, No. 31, No. 32, No. 34). Both green and
blue samples were favored for calmness, peacefulness, relaxation,
and modernism (No. 12, No. 24, No. 25 No. 40). Green
samples attained the highest number of positive responses for
excitement, confidence, purity, auspicious, dynamism, being
serious, vivid, and striking (No. 12, No. 24, No. 25). Green,
on the other hand, was associated with boredom, fearfulness,
mystery, tiredness, anxiety, annoyement, and depression (No.
10, No. 22, No. 37). Blue samples were generally considered
as calming, but on the other hand, expressed as being cold
and dull (No. 40, No. 41). Yellow samples were indicated as
vivid, dynamic, cheerful, and warm, but meanwhile it was
believed to promote sadness and classicism (No. 19, No. 34).
Pink samples were considered as warm, romantic, enjoying,
and striking (No. 5, No. 16, No. 31). Violet sample revealed
mystery and it was indicated as a striking color (No. 26). Red
had also a striking hue effect, it was stated as tiring and
depressive (No. 28). For orange and brown samples, frequency
of the responses were not so high, however, orange
generally attained positive responses such as vivid and striking
(No. 15) and brown revealed negative emotions such as
dull, inauspicious, and depressive (No. 7). The impressions of
inauspicious had the highest frequencies in the ‘‘no emotion’’
category.”
From what Im able to read out from this is that Green is a very complex color. It creates both positive emotions ( excitement, confidence, purity, auspicious, dynamism, being serious, vivid, and striking) but also negative emotions ( boredom, fearfulness, mystery, tiredness, anxiety, annoyement, and depression) This is a hint that that getting successful with the color green it is very important to get the correct hue of it. Creating the wrong will generate completley the wrong feelings.
Felt like this was a really good paper since it is reasonable recent (2007) and it has good examples of different emotions with a nice spread of the result. Will probably refer to this one pretty much if I don’t find any better.
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